“Till ya own ya own you can’t be me.”- Jay-Z

Chance is not Jigga but the boy is sticking to his independent guns by turning down deal after deal in favor of independence. In the type of boldness that would make The Lox, TLC and plentiful of other artists proud, Chance The Rapper is coasting in uncharted territory with no traditional record deal.

In a victorious night at the 59th Grammy Awards, Chance took home trophies for Best New Artist, Best Rap Album and Best Rap/Sung Performance. Since then, advances from record companies to sign Chance The Rapper has doubled according to sources. The New York Post reports that the Chi-Town emcee is turning down $10 million in offers from record labels.

One insider told the NY Post, “Every label is still trying to get him. He’s making too much on his own … He was turning down $5 million advances before, and now it’s like $10 million.”

Despite being unsigned, Chance’s streaming-only album Coloring Book won Best Rap Album, Best Rap Performance, and Best New Artist at the Grammys. The source added, “He may do something with Apple, but not a label per se … He is going to remain independent.”

Chance explained in an interview with Vanity Fair that he makes “money from touring and selling merchandise.”

“And I honestly believe if you put effort into something and you execute properly, you don’t necessarily have to go through the traditional ways,” he added.

The Chicago emcee is certainly breaking barriers and we all need to be taking notes.

Will Chance’s independent success encourage others to maintain their independence?



Facebook Comments Box

By Tay Jordan

Tay is a Cleveland, Ohio native and current Washingtonian. She likes LeBron James, Russell Westbrook, Hip Hop, her friends/family and Reese Cups. She dislikes Steph Curry, racism and coconuts. Jordan also enjoys sparking critical thinking even through voicing controversial opinions.