There are many things changing in Cleveland, Ohio. The Cavaliers have a new head coach but off the basketball court, Cleveland’s favoriteÂ son LeBron James is doing many great things. Aside from agreeing to send kids to college free of charge, number 23 is also planning to help a few lucky business owners in Cleveland. LeBron James has inked a television deal to document business owners in the 2-1-6. James and his partner, Maverick Carter recently signed a deal with CNBC to produce a reality show called, Cleveland Hustles.
The show will document four aspiring business owners that are trying to achieve their dreams. The business owners have not been revealed but the show is set to air in the summer of 2016. In the show LeBron will serve as a mentor to entrepreneurs and help them further their brands and make a difference in their communities. The show fits perfectly into CNBC’S continued business initiative. CNBC’s network executive, Jim Ackerman mentioned that, “Cleveland Hustles speaks to the network’s entrepreneurial spirit and also creates an opportunity to help strengthen communities that have fallen on hard times.”
This is not the first time LeBron has been involved in television. His production company, SpringHill Entertainment are behind Starz comedy, Survivor’s Remorse, Victor Cruz’s Showtime documentary, I am Giant and The Wall, which is a game show on NBC.
Are you excited about this new reality show from LeBron and his team? Will you be tuning in?